a new program dedicated to the entertainment industry

PARIS, June 3, 2021 / PRNewswire / – SKEMA is launching a new program with the prestigious American university UCLA Extension to meet the challenges of transformation and expansion of the entertainment industry sector (cinema, streaming platforms, television, concerts, etc.). From the start of the mandate in September 2021, the two institutions will offer the new “Digital Marketing and Business & Management of Entertainment” program, specifically co-constructed for the specialization year of the SKEMA Master in Management Program.

The new ‘Digital Marketing and Business & Management of Entertainment’ program, specifically co-constructed for the specialization year of SKEMA’s Master in Management.

A dual skill highly sought after by recruiters
The program aims to give students a highly sought-after dual skill in two very complementary fields: digital marketing and management in the entertainment industry. New video content platforms like Netflix, Amazon Prime, Disney, and the entire industry on a larger scale, have greatly accelerated the need for content and its promotion. This created new opportunities for the students.

CHOOSE to work in United States
At the end of the course, students receive the SKEMA Master of Science and two Certificates of UCLA Extension: Digital Marketing Certificate and Business & Management of Entertainment Certificate.

In addition, the course gives access to “OPT” (Optional practical training), i.e. one year of professional experience in United States after getting the Certificate.

Any UCLA Extension graduate is also invited to join the UCLA Alumni association.

UCLA is ranked 13th best university in the world (Ranking of U.S. news and the 2021 global report) and is the first public university in United States. The world’s best researchers work there, and its alumni network includes various academics, researchers, athletes, Oscar-nominated actors and directors, government leaders, and more.

Christine Cassabois, [email protected]

SKEMA Business School logo

SKEMA Business School logo

SOURCE SKEMA Business School

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