Ecommerce Credit Card Bot Fraud Prevention – Launched AI Traffic Authentication

Pristine Traffic has launched a self-service online AI and machine learning (ML) traffic management platform that eliminates the need for captcha, as required by e-commerce payment processors, to fight against credit card fraud by malicious robots.

Pristine Traffic has launched a service that blocks malicious automated bot traffic before it reaches a customer’s website. It protects customer data and helps the payment card industry (PCI) data security compliance by detecting non-human fraud and preventing hostile bots from infiltrating e-commerce sites.

More details can be found at

Pristine Traffic’s AI engine reads customer weblogs and performs multi-factor authentication on every site visitor and bot, comparing them to its database. This technology identifies the robots that visit the customer’s site and categorizes them according to the reason for the visit. Almost 50% of visitor traffic is junk, including “bad bots”.

Cybercrime has been on the rise for many years but has accelerated during the pandemic. The sectors most affected are construction, health care and financial services. The average value of fraudulent purchases has kept pace with the growth of online delivery, increasing by almost 10% in online retail stores. For example, cybercriminals are increasingly using credit card skimmers, which steal information from e-commerce platforms like Shopify or ZenCart. Ecommerce platforms that do not support custom JavaScript payment forms are also vulnerable.

Pristine Traffic allows the customer’s verified access list – their “virgin traffic” – to determine which bots and human traffic sources may visit an online store. By automatically generating blocking rules, bad bots never reach the website. The company’s machine learning engine provides customers with the real-time information they need to optimize their sales pipeline and ensure that the only traffic coming to the site is “virgin traffic”.

The company uses a 4-step process that not only protects the customer, but also facilitates hassle-free sales. The first step involves the incorporation of blog data, which provides a continuous feed to the ML engine for analysis. While the ML engine verifies and authenticates the traffic, the AI ​​system checks for good and bad visitors.

Real-time intent analysis identifies visitors with a higher propensity to convert (P2C) and by eliminating unwanted traffic the bandwidth is extended, speeding up the site, a factor that improves the store’s ranking on Google. Pristine Traffic offers a 14 day free trial to interested parties.

“We allow an extra layer of protection so that the captcha is no longer needed,” said a company spokesperson. “Credit card fraud is not an option for attackers who cannot even access the website.”

More information is available at

Contact information:
Name: Eric Herman
Email: send an email
Organization: Virgin traffic
Address: Trolley Square # 20c, Wilmington, DE 19806, USA
Phone: + 1-866-971-2171

Version number: 89047779

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COMTEX_394519134 / 2773 / 2021-10-04T01: 00: 26

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