Journalist and editor Julia Zaetta runs a new magazine for Harris Farm Markets which she says will be a “great love” to readers and advertisers.
Zaetta, who left Bauer Media, now Are Media, amid the pandemic last year, has taken on the role of editor-in-chief of the bi-monthly magazine called Market. She is the former editor-in-chief of Better Homes and Gardens.
The new title, released by Highlife, will be in stores starting this week and will feature recipes and tips, as well as profiles on farmers and suppliers, and topics such as sustainability.
Zaetta says her goal with the magazine is to extend the experience Harris Farm Markets customers have in stores to their homes.
“It will include recipes, tips and tricks, because that is the goal of Harris Farm Markets: to feed and feed the people who matter most to you,” Zaetta said. AdNews.
“But what we do a little different than supermarket titles, because Harris Farm Markets is not a supermarket, it’s a market, is that our content is bigger right now and we hope to be that succulent. and generous with how we create the magazine as well as the in-store experience.
“And the good thing for us is that the advertisers are just as big fans as the customers. So all of this is really a great love for Harris Farm Markets. “
Market, which has a team of five, has an initial distribution of 80,000 and a cover price of $ 5.99, or $ 2.99 for store members.
The first issue has advertisers such as Harvey Norman, Bulla and GreenSkin Avocados on board.
However, Zaetta says she sees such demand from advertisers that she expects the title to become more frequent, with more pages and her team to grow.
The 100-page magazine will be bimonthly
“We have had a lot of support from the advertising community which is the suppliers and suppliers of Harris Farm Markets, and has been for a very long time,” she says.
“The seafood people love it, the farmers and producers are huge supporters, so we have the support of all of these people.
“Sydney Markets has been advertising, and it’s also the 50th anniversary of Harris Farm Markets, so the magazine comes out at a convenient time. “
Zaetta plans to include travel reports in the magazine as the industry begins to recover from COVID-19, as well as gardening and content for children.
“My hope for Market is that when the customer leaves with the magazine in hand for the next several weeks, they will feel the Harris Farm experience at home,” she says.
“Despite the fact that he looks really good, I hope he doesn’t rest on the coffee tables and instead rolls up in the kitchen. I want it to be used regularly for all the fantastic food there, great quick meal recipes, information you probably wouldn’t have otherwise, and learning experiences.
Do you have something to say about this? Share your perspective in the comments section below. Or if you have any news or information, drop us a line at [email protected]