The Weather Channel announces promotional content with Daikin
ATLANTA, July 15, 2021 / PRNewswire / – Today, The weather channel television network, the leading source of weather news and information on television for almost 40 years, and Pattern, The Weather Channel’s climate and sustainability platform, announces a new relationship with Daikin, the leading manufacturer of heating and air conditioning in the world. This new relationship of almost a year places Daikin as a sponsor of The Weather Channel “Air Quality Index Report “, providing viewers with air quality forecasts on the network’s morning show, America’s Morning Headquarters. Daikin sponsorship will also be extended to Pattrn through a series of personalized content entitled “Clean air community“Provide solution-based explanations of what communities, businesses and leaders are doing to have a more positive impact on the environment, both inside and out.
New Daikin Air Quality Index Report, nationwide every Monday morning Morning America siege, will monitor and identify the current outdoor air quality through United States. Created with the brand’s mission to improve the quality of life and contribute to a healthier future in mind, this organic informative content aims to convey the importance of outdoor and indoor air quality to people. suffering from allergies or any illness – thus promoting better health and well-being. for everyone.
On Pattrn, the Daikin sponsorship will support Pattrn’s personalized content series “Clean Air Community“. This series will highlight the small acts and changes viewers and subscribers can make in their daily lives that can have a big impact on the planet.”Clean Air Community“will highlight Daikin’s focus on the ability to control indoor air quality and the importance of clean air for both individual health and the environment.
“As we move into the summer season and start planning our outdoor getaways, there is no doubt that air quality and allergies are top concerns for everyone,” said Barbara bekkedahl, President of Advertising Sales and Client Partnerships for The Weather Group at The Weather Channel. “This is one of the many reasons we are so excited to officially announce this exciting new relationship with Daikin and not only bring the Daikin Air Quality Index report to our viewers on The Weather. Channel, but also to teach them other ways to preserve our planet. Clean up with our new personalized series on Pattrn. Whether you are taking a small step outside or looking for ways to make a big impact, Daikin and The Weather Channel are here for you. “
Data is at the forefront of this new content, informing viewers about local air quality. This data will also be leveraged by Daikin in the form of integrated alerts sent to their dealers nationwide to better plan and prepare for services and promotional efforts.
“From the entire Daikin North America team, we really appreciate this opportunity to work with The Weather Channel to promote the importance of indoor and outdoor air quality,” said Marc Bellanger, Director of Marketing and Communications at Daikin. “Awareness of the critical importance of air quality to our overall health has increased dramatically over the past year. We wanted to play a role in helping to educate and inform everyone about the local community’s air quality and what it means. for everyday living. ”Bellanger continued,“ Daikin dedicates its know-how and technological resources to this effort to bring this important knowledge to homes across America through our close relationship with The Weather Channel.
About the weather channel
Since its launch over 38 years ago, The Weather Channel television network has grown into America’s highest rated and widely broadcast weather network. The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media and being the only national source of 24 hour storm coverage. With trusted meteorologists who analyze, forecast and report the weather, its expertise is unmatched. In 2018, the Ipsos poll ranked The Weather Channel as the most trusted name in news media and in 2019, The Weather Channel won an Emmy for its coverage of its new Immersive Mixed Reality technology. For ten consecutive years, Harris Poll has ranked The Weather Channel as “TV News Brand of the Year”.
At Pattrn, we see the Earth changing before our eyes. Our mission, in partnership with The Weather Channel television network, is to explore Earth’s challenges, celebrate its progress, and raise new voices in the conversation. Join us on our journey to inform, engage and revel in models from our incredible planet. https://www.pattrn.com/
Daikin Industries, Ltd. (DIL) is a Fortune 1,000 company with more than 76,000 employees worldwide and is the world’s No. 1 in air conditioning. Daikin North America LLC (DNA) is a subsidiary of DIL. DNA and its subsidiaries manufacture heating and cooling systems for residential, commercial and industrial use and are sold through independent HVAC contractors. DNA engineering and fabrication is located at Daikin Texas Technology Park, near Houston, TX. For more information, visit www.northamerica-daikin.com.
SOURCE The weather channel